You know your digital marketing could be better. You’re just not sure what to fix first.
Sometimes you’re too close to your own business to see what everyone else sees.
Maybe your social media feels inconsistent. Your website hasn’t been touched in a while. You’re posting, but you’re not really sure why. Or you know there are opportunities you’re missing... you just don’t know what they are.
That’s where a Cinis Marketing Digital Deep Dive comes in.
Send us your website and social media handles and we’ll take a fresh, strategic look at your digital presence to figure out what’s working, what isn’t, and what you could be doing next.
What should I be focused on? What's my strategy? Why isn't my digital marketing converting? Where do I even start?
What’s Included
✓ Website Review
We’ll look at your website from a marketing and user perspective, including messaging, navigation, calls to action and opportunities for improvement.
✓ Social Media Review
We’ll review up to three of your active social media platforms, looking at your profiles, content, consistency, engagement opportunities and overall strategy.
✓ Brand & Messaging
Does someone immediately understand who you are, what you do and why they should choose you? We’ll look at how consistently your brand and message come across online.
✓ Content Opportunities
What could you be talking about that you aren’t? We’ll identify content ideas, opportunities and areas where you could better connect with your audience.
✓ Searchability & Discoverability
We’ll look for ways to make it easier for the right people to find and understand your business online.
✓ Competitor & Industry Observations
Where relevant, we’ll look at what’s happening around you and identify ideas, gaps or opportunities worth paying attention to.
✓ Customized Digital Deep Dive Report
You’ll receive a written report outlining our findings and recommendations. And yes... It’s yours to keep.
✓ 45–60 Minute Strategy Session
Then we’ll meet one-on-one to walk through everything together, answer your questions and help you figure out what should happen first.
Digital Deep Dive includes one business website and up to three social media platforms. Additional websites, brands or platforms may require a custom quote.
Then What?
Whatever you want. Seriously.
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Take the report and run with it.
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Give it to your internal marketing team.
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Work through the recommendations yourself.
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Tackle one thing at a time.
Or tell us, “Cinis, can you just help us do this?”
We can do that too.
There’s no obligation to hire Cinis Marketing afterward and no giant marketing contract hiding at the end of the meeting.
The goal is to give you an experienced outside perspective, practical ideas and a much clearer understanding of what your digital marketing needs next.
Want More Than Recommendations?
$475
Want us to go one step further?
The Digital Deep Dive + Action Plan includes everything in the Digital Deep Dive, plus a customized 90-Day Digital Marketing Action Plan that turns our recommendations into an actual roadmap.
Instead of wondering where to start, you’ll leave knowing:
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What to do.
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What to do first.
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What can wait.
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And what the next 90 days could look like.
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Your Action Plan prioritizes the recommendations from your Deep Dive and breaks them into manageable next steps you can implement yourself, hand to your team, or ask Cinis Marketing to help execute.
Digital Deep Dive - $300
Report + 45–60 minute strategy session
Digital Deep Dive + Action Plan - $475
Report + strategy session + customized 90-day action plan
Is a Digital Deep Dive Right for You?
It might be exactly what you need if:
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You know your marketing needs work but don't know where to start.
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You're posting on social media without much of a strategy.
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Your website hasn't been reviewed in a while.
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You're doing your own marketing and want a professional second opinion.
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You have an internal marketing person who could use some outside perspective.
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You're not ready to hire a marketing agency but need some direction.
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You have lots of ideas but aren't sure which ones are actually worth pursuing.
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You simply want to know: “What would you do if this were your business?”
That last question?
...We love that question.
What Clients Experience
Stronger brand consistency.
Increased engagement.
Clearer messaging.
Less stress around content.
More time to focus on running their business.
Frequently Asked Questions
A Digital Deep Dive is a comprehensive review of your business’s online presence designed to show you what’s working, what could be improved and where you may be missing opportunities.
Cinis Marketing reviews your website and social media presence from a marketing perspective, looking at everything from your messaging and content to your calls to action, brand consistency and overall digital strategy. You’ll receive a customized report with practical recommendations, followed by a 45–60 minute one-on-one strategy session to discuss the findings and your next steps.
Your Digital Deep Dive includes a review of one business website and up to three social media platforms.
We look at areas such as your website experience, messaging, calls to action, social media profiles and content, brand consistency, content opportunities, searchability and discoverability, and relevant industry or competitor observations.
You’ll receive a customized report that's yours to keep, along with a 45–60 minute strategy session where we walk through the findings, answer your questions and help you prioritize what to do next.
Yes. One of the advantages of a Digital Deep Dive is that we don't look at your website or social media in isolation.
We review how the different pieces of your digital presence work together. Your standard Digital Deep Dive includes one website and up to three social media platforms, allowing us to look at the bigger picture of how potential customers experience your business online.
Cinis Marketing can review the major social media platforms your business is actively using, including Facebook, Instagram, LinkedIn, TikTok, YouTube and others where relevant.
You don't need to be active everywhere. In fact, part of the Digital Deep Dive may be identifying which platforms make the most sense for your business, your audience and your marketing goals.
A traditional digital marketing audit often focuses on identifying problems, measuring performance or working through a technical checklist.
A Cinis Marketing Digital Deep Dive goes beyond simply telling you what's wrong. We look for opportunities, ideas and practical improvements across your website, social media, content, messaging and overall digital presence.
Most importantly, we don't just hand you a report. We meet with you for 45–60 minutes to explain what we found, answer your questions and talk about what we would prioritize if this were our business.
A Digital Deep Dive can help you identify gaps you may not notice when you're working inside your business every day.
It can uncover opportunities to improve your website, strengthen your messaging, create more effective social media content, make your calls to action clearer and build a more consistent online presence.
The goal isn't to give you more marketing tasks. It's to help you understand which changes are actually worth your time and where you should focus next.
Absolutely. The Digital Deep Dive was designed to be particularly useful for small and growing businesses that know their digital marketing could be stronger but aren't necessarily ready to hire a marketing agency on an ongoing basis.
It's also a great fit for business owners doing their own marketing, companies with an internal marketing person who could use an outside perspective, or organizations that simply want an experienced second set of eyes on their digital presence.
No. You do not need to be an existing Cinis Marketing client, and there is no obligation to hire us for additional marketing services afterward.
Your report is yours to keep. You can implement the recommendations yourself, share them with your team or work through them over time.
And if you'd rather have some help? We're here for that too.
Once we've completed our review, you'll receive your customized Digital Deep Dive report and we'll meet for a 45–60 minute strategy session.
We'll walk through what we found, discuss the biggest opportunities, answer your questions and help you determine which recommendations should be prioritized.
After that, the report is yours. You decide what happens next.
Yes. If your Digital Deep Dive identifies opportunities you'd like help implementing, Cinis Marketing can assist with services such as social media strategy and management, content creation, website updates, website design, branding and other digital marketing needs.
There's no obligation to hire us after your Deep Dive. You can implement everything yourself, work with your existing team or ask us to help with some or all of the recommendations.
A Cinis Marketing Digital Deep Dive is $300 + HST and includes a review of one website and up to three social media platforms, a customized report and a 45–60 minute strategy session.
For businesses that want more direction, the Digital Deep Dive + 90-Day Action Plan is $475 + HST. It includes everything in the standard Digital Deep Dive plus a customized 90-day roadmap that prioritizes what to tackle, what to do first and what can wait.
Businesses with multiple brands, websites or a larger digital presence can contact us for a custom quote.
Start by contacting Cinis Marketing and letting us know you'd like to book a Digital Deep Dive.
We'll collect your website address, social media handles and some basic information about your business and marketing goals. From there, we'll do the digging, prepare your customized report and arrange a time to meet and walk through what we found.
Yes. Cinis Marketing works with businesses in Kitchener, Waterloo, Cambridge, Toronto, London, throughout Ontario and works with businesses all over Canada.
Because a Digital Deep Dive reviews your online presence and the strategy session can be held virtually, you don't need to be located nearby to take advantage of the service.
Yes. Digital Deep Dives can be completed for businesses outside Waterloo Region.
Your website and social media presence can be reviewed remotely, and your strategy session can be held virtually, making the service available to businesses across Ontario and the rest of Canada.
If you're looking for an experienced marketing professional to review your website and social media and tell you what could be improved, Cinis Marketing's Digital Deep Dive is designed specifically for that.
We'll review your digital presence, identify opportunities and provide practical recommendations based on your business, then meet with you one-on-one to explain what we found and what we'd recommend doing next.
You don't have to commit to ongoing marketing services. You can take the recommendations and implement them yourself, work with your existing team or ask Cinis Marketing to help.
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