The power of a Tweet. The power of a Word. The power of Covfefe!

I’m not one to comment often on the President of the United States; however, today his and my world collided. In the middle of the night President Donald Trump took to Twitter, one of my favorite social media platforms. Maybe half asleep, maybe mid-thought, the President tweeted, “Despite the constant negative press covfefe”. That’s it…no punctuation, no explanation, just a ‘covfefe’. And the tweet remained for almost 6 hours before it was erased and the Present tweeted the rebuttal, “Who can figure out the true meaning of “covfefe”??? Enjoy!”

Why do I care, you ask? Not because I am interested in adding a word to the dictionary, nor because I am an avid follower of US politics. I care because of what happened in that 6 hours. In 6 hours, during which the average American and Canadian should have been asleep, President Donald Trump’s tweet was retweeted over 100,000 times. This is the definition of a viral post. It was not retweeted and forgotten either. Twitter, among other social media platforms, was swarming with jokes about “covfefe” and the infamous tweet. News conglomerates all over North America have written pieces explaining the events that took place last night. When there are wars, famine, and several other serious issues that we would expect to make headlines, the main story today is about a tweet.

Here in lies the power of social media. Here is the example of why your company needs to have a social media presence. People are watching. In the wee hours, when both North American Countries are believed to be at rest, over 100,000 people were awake, online, using social media, and retweeting. It’s that simple!

As for President Donald Trump’s tweet, I am sure we will hear more about it in the days to come. There will be speculation on his state of mind, where his staff were, and any other angle that can be spun on the story. My story; however, has already proven itself. The dominance of social media in both personal and business use is reiterated in over 100,000 retweets during what is believed to be a ‘weak’ time to post on social media.