Ashley Gould

I have nothing against a good Halloween post. But somewhere between the first PSL of September and October 31, a lot of businesses accidentally replace their marketing strategy with a seasonal content calendar. Those are not the same thing.

Fall marketing gets busy. Fast. Thanksgiving. Halloween. Black Friday. Cyber Monday. Giving Tuesday. Holiday campaigns. Year-end messaging. And, oh yeah, all of your regular marketing still needs to happen too. This is exactly when your AI intern should be earning its keep. In my book, AI Didn’t Steal My Job… It Got an Internship., I talk about treating AI like an intern... not your marketing director, not your strategist and definitely not the person you hand your entire brand over to...

Have you ever thought about how January gets all the credit? Think "New year. New goals. New strategy. New you." It's cute and definitely effective marketing, as let's face it, we all seem to want to join a gym in January. But if you ask us, September is when people actually get back to business. Summer vacations wrap up. Kids go back to school. Calendars suddenly have colour-coded appointments again. Out-of-office replies disappear. Meetings return with a vengeance. And collectively, we all...